ANALYZING THE FACTORS AFFECTING BUYING BEHAVIOR OF CONSUMERS: A CASE STUDY OF HARYANA

Abstract

The growth of the internet has changed traditional business models, communication techniques, and shopping practices. The Internet has developed a new method of marketing and of connecting with consumers' purchasing patterns in Haryana. The goal of the current study was to identify the variables affecting Haryana consumers' purchasing decisions. A sample of 600 respondents, drawn from the three Haryana districts of Gurugram, Panipat, and Hisar, has been compiled. Based on earlier studies, a self-administered questionnaire was designed. According to the survey, there are primarily seven elements that have a significant impact on customers' purchasing decisions. The most important factors in influencing a consumer's purchasing decisions are product knowledge and advertising, whereas trust has the least impact.