EXAMINING CONSUMER PERSPECTIVES ON HEALTH INSURANCE PRODUCTS: AN IN-DEPTH ANALYSIS OF FACTORS INFLUENCING PERCEPTIONS

Abstract

This study, titled "Examining Consumer Perspectives on Health Insurance Products," aims to analyze factors influencing consumer perceptions. Employing a mixed-methods approach integrating qualitative and quantitative methodologies, data was collected from 200 respondents in Haryana, utilizing both primary and secondary sources. The study focused on variables such as Cost and Affordability, Customer Service and Support, Trust and Reputation, and Premiums and Deductibles across demographic categories. Findings indicate that Age significantly impacts perceptions of Cost and Affordability, highlighting the complexity of factors influencing consumer perspectives on health insurance. The study contributes to the understanding of consumer behavior in the health insurance sector, emphasizing the need for nuanced considerations in tailoring insurance products to individual preferences. The mixed-methods approach enhances the reliability and depth of the study's insights.